I have 8.5 hours to educate patients about a novel treatment option
for their recurrent brain cancer; parents
about a medicine that can help their babies breathe as they lay helpless in the
NICU; and young children about the
risks of high blood pressure and what it means to take part in a clinical
trial. Is this possible? I often come
across as overwhelmed, which I am, but overwhelmed with anticipation as I
contemplate how each of these audiences will respond to the content I reveal
about their condition. I read through the clinical data, the published journal
articles, and prescribing information. I struggle to find the patient-friendly,
yet clinically accurate terms that will communicate each of these disease
states and treatment options. I have an important job.
Each and every day I am tasked
with finding common ground between brand objectives; medical, legal, regulatory
reviews; financial scope; healthcare provider initiatives; and the needs of
patients and caregivers. Who is my audience I ask? How can we all benefit from
the words I choose to educate about a specific condition or treatment? How do I
empower patients in one sentence, yet tell them to always talk to their doctor
in the next? There are so many considerations, so many consequences to take
into account and I think to myself, is it possible to adhere to my true purpose
and passion in life...to motivate patients to take control of their health.
My contemplation becomes an affirmative
reality when months later I walk into my OB/GYN's office to see my words explaining the menstrual cycle
posted on the wall. And when I hear the nurse educators describe the positive
impact of a teaching easel I wrote about brain cancer and the success of a
diabetes book for kids encouraging them to make healthy choices that went
digital. The many hours of researching, writing, and collaborating with my
colleagues and clients pays off.
I am not alone in my motivation
to help others. I work with a team of very passionate and dedicated people who
discuss, develop, and design the most impactful patient and professional
education with the end-user in mind. My words are only the beginning. I am
amazed by what transforms with the artistic insight of our graphic designers,
medical illustrators, and medical animators. My words come to life. Together we
tell a story. A story that is accurate, insightful, and inviting. A story that
will make a positive difference in the lives of others.
All in a day's work!
Lynn Altmaier, BS, BSN, RN, MSc
Senior
Medical Writer at AHE
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