Creative Empathy

Creative |krēˈātiv|

Adjective

Relating to or involving the imagination or original ideas

Empathy |ˈempəTHē|

Noun

The ability to understand and share the feelings of another

At Artcraft Health Clinical Trials, we understand that choosing to participate in a clinical trial is not a small decision for any patient or caregiver. It’s a personal choice that could potentially have a big impact on a person's health and well-being.

As the creative team, we are dedicated to designing a campaign that not only captures the essence of a clinical trial but also engages and builds the trust of patients and caregivers. Whether it’s recruitment, retention, or compliance, we think about the patient and caregiver first.

Inviting

We reach potential trial participants with engaging graphics that complement clear, educational, and actionable messaging. The colors, fonts, images, and illustrations are chosen specifically to invite patients into the clinical trial.

In each clinical trial, we guide patients and caregivers with an understanding of what they may be going through emotionally and physically. We ensure that all aspects of the trial, including the possible benefits, risks, and requirements are explained clearly and concisely and that the participants are comfortable with them.

Supportive

We also carefully consider how to support clinical trial professionals tasked with patient recruitment and retention. We create custom solutions designed to help make their job easier and meet their study goals. Through clinical trial branding, we visually communicate their level of commitment to research and dedication to medical advancements.

Empowering

As with many clinical trials that can last for years, our materials are designed not only to attract potential participants but also to help build trust that empowers people to stay enrolled for the duration of the trial.

Artcraft Health Clinical Trials: Building Trust.

Our designs visually communicate these key messages: we understand what you are going through, you are supported and valued by your clinical trial team, and we are grateful for your time and participation.

Brand a clinical trial—what?

Lynn Altmaier, BS, BSN, RN, MS

Content Director, Clinical Trials

With approximately 162,059 clinical trials going on throughout the world to find new ways to prevent, diagnose, and treat disease, how do you differentiate your study from the rest? If your product is not currently in the market and you offer no promise of benefit, why would anyone want to participate in your study? And, if by chance there is interest, how do the clinical objectives of your trial translate into a meaningful experience? 

Recruitment for clinical trials can be challenging, to say the least. Approximately 86% of clinical trials in the United States are delayed because of problems with recruitment, which cost sponsors millions of dollars each day. Retention is also a challenge, since participants are always at risk of discontinuing a trial because of unmet expectations or treatment-related adverse effects, among other reasons. In view of these hurdles, it is clear that the success of a trial depends on a comprehensive and detailed recruitment and retention strategy that both engages prospective study participants and supports and educates them throughout all stages of a clinical trial. 

Effective marketing to eligible patients is particularly important, since enrollment is voluntary. It begins with a comprehensive campaign incorporating a unique logo, an engaging look and feel, and consistent key messaging, all designed to differentiate your study from other trials and establish an identity that is recognized and credible—and encourages loyalty and commitment. With this approach, your trial takes on a personality that people can identify with, react to, and act on.

In addition, you must have a dedicated, informed site staff who know your study inside and out. With sites managing multiple trials, often for the same disease state, it is essential that you have brand recognition to keep your trial top-of-mind. Providing a campaign of resources to educate healthcare providers and site staff about your study will help them in their recruitment efforts and help you meet your study objectives.

At Artcraft Health Clinical Trials, we understand the challenges of managing a clinical trial and have a team of inspiring minds who provide creative solutions to help you achieve your goals, from recruitment to retention. Our team is dedicated to educating and supporting patients, participants, families, and site staff with effective and informative multimedia initiatives that reinforce your clinical objectives and ensure your trial’s success. We work with you to create a comprehensive marketing strategy that appeals to all stakeholders and clearly communicates your study objectives in a meaningful way. We understand what motivates your target audience and customize solutions specific to their needs. We engage them with imagery and messaging that creates a sense of opportunity, hope, and connection to something greater than themselves. 

We reinforce this vision with education that explains in simple language why your study is important and how they can help. We address participants’ concerns, anxiety, and expectations in a language they can understand. Through education, we establish trust in your brand and help people connect with your study. Whether it’s calling a site to speak to a study coordinator or accessing a website for more information, we are one step closer to recruitment and meeting your trial objectives.