Artcraft Health Hosts MM&M Roundtable Discussion

Last night, Artcraft Health had the honor of hosting, in partnership with MM&M, a leadership exchange roundtable that addressed the question of how pharma can improve their interaction and communication with patients.

Participants in the discussion included

• Jacob Agris, MD, PhD, director of global clinical development at Bayer Healthcare Pharmaceuticals 
• James Chase, editor in chief of Medical Marketing and Media (MM&M) 
• Melva Covington, MPH, MBA, PhD, project leader in patient engagement at Sanofi-Aventis 
• Campbell Howard, senior clinical indication leader at Novartis Pharmaceuticals Corporation 
• Todd Kolm, senior vice president of strategy and insights at WEGO Health 
• Fred Latasa, senior vice president of WebMD 
• Marc Sirockman, executive vice president and general manager at Artcraft Health 
• MarlaJan, author and patient advocate at luckfupus.com

The participants focused on the trend of growing empowerment among patients and how they are demanding more healthcare education that focuses on their individual patient journey.

The doctor–patient dynamic is changing as patients are actively participating in their healthcare. There is a need for clear, actionable, relevant, and engaging education that addresses not only patients’ needs but those of their caregivers, family, and loved ones who share the patient experience.

The discussion elicited an invigorating exchange of viewpoints and professional experiences from the panel.

Among the points covered were the individual meaning of patient “centricity,” why it’s important for the pharma industry to adopt the mindset of a patient, and recent changes in healthcare.

If you’re interested in reading excerpts from the discussion, log onto the MM&M website on August 1. The excerpts will also be published as a feature article in the August 2014 print issue of MM&M.