Thursday, January 23, 2014

Artcraft Health Design Team Develops a Creative Solution for the Tastiest of Challenges



Samantha Reba
Junior Writer

Last week, Artcraft Health’s medical designers, illustrators, and animators were tasked with the hands-on challenge of creating health education models using only craft foam, pipe cleaners, glue, wire, and popcorn. The exercise was intended to foster teamwork while energizing creativity to solve a problem in an original, interactive, and tasty way.

The individual teams demonstrated their resourcefulness by constructing a range of 3-D models:
  •  Brain
  • Cell
  •  Syringe
  •  Heart
  • Circulatory system
  •  Fusion protein
  •  Surface antigen on a bacterial lipid bi-layer
  •  Cross section of a cell with the interaction of an antibody

The judging criteria considered the degree of creativity and quality of educational design. The winning creations were the 3-D model of the circulatory system, as well as the fusion protein that demonstrated its ability to fuse with other molecules.

This is just one of the ways Artcraft Health can take a challenging project and come up with an extremely creative, totally custom, and highly effective solution. The Popcorn Challenge stimulated the ingenuity that is always abundant within the Artcraft Health team and highlighted the organization’s consistent focus on empowerment through education. There is no challenge the Artcraft Health team cannot overcome when they work together and incite imagination.

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